Britannia Industries plans to open new R&D centre: Report

20 Nov 2015 Evaluate

Britannia Industries (BIL), India's leading Food Company, is reportedly planning to open a new Rs 65 crore research and development (R&D) centre in February to spur innovation. The newfound focus on innovation comes at a time when Britannia faces aggressive competition from its rivals in rural markets. Further, the company is also planning to enter the snack, chocolate and breakfast segments in the next six months.

Britannia is a leading food company in India with over Rs 6000 crore in revenues, delivering products in over 5 categories through 3.5 million retail outlets to more than half the Indian population. Britannia was one of the first companies in India to pioneer category defining innovations like Cream Cheese and introducing a host of international flavors for its cubes & spreads in India.

Britannia Inds Share Price

4700.90 -81.25 (-1.70%)
20-Dec-2024 16:59 View Price Chart
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