Emami ropes in Parineeti Chopra to endorse its new skincare product

24 Nov 2015 Evaluate

In a bid to endorse its new skincare product BoroPlus Cocoa Soft Moisturising lotion, FMCG firm Emami has roped in Bollywood actress Parineeti Chopra. The product targets young women between the age 20-30.

The company will soon roll out new ad campaign featuring Chopra. The ad film will be run in cinema halls and will also be promoted digitally.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

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