Tata Global Beverages unveils new brand under its Tata Tea portfolio

25 Nov 2015 Evaluate

Tata Global Beverages has unveiled a new brand under its Tata Tea portfolio - Tata Tea Fusion. After leading the leaf, dust and green tea markets in India for many years, for the first time, Tata Tea is now offering the new and delightful experience of premium black tea through Fusion. Featuring a dual-pouched innovative pack and jar, Tata Tea Fusion is available in two variants - Superior Assam & Green Tea and Superior Assam & Kenyan Tea.  It is available in 250g jars priced at Rs 125 per unit & 250g packs at Rs 122 per unit in North and East of India and Rs 115 per unit in West and South.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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