Britannia mulling hikes in some product categories

15 Nov 2010 Evaluate

Britannia Industries is mulling price hikes in some product categories to improve margins, which were badly affected in Q2 FY 11. Britannia's net profit had declined by 46 per cent at Rs 31.87-crore in Q2 FY 11, due to high input costs. 

Currently the prices of everything--sugar, wheat and milk (prices), have gone up and they are expected to go up further and thus company is going for a rate hike for its products. Britannia, maker of biscuits such as Tiger, 50-50, and Marie, also has a whole range of dairy products from skimmed milk, yoghurt, ghee and different variants of cheese.

The company, which also has Nutrichoice — its flagship health and wellness brand, today launched Nutrichoice Diabetic Friendly Essentials in a bid to emerge as a leading player in this segment. The product is available in two variants — oats and ragi at two price points of Rs 25 and Rs 50.crackcrack

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