Marico buys Vietnam consumer products co ICP

21 Feb 2011 Evaluate

Marico Ltd has bought 85 per cent equity for $60 m in International Consumer Products Corporation (ICP), a Vietnamese consumer products company, for an undisclosed sum. ICP had a turnover of $25 million in 2010 and has a presence in personal care, cosmetics and sauces and condiments. 

ICP brands include X-Men, a men's personal care product line, which claims a 35 per cent leadership share in the shampoos category in Vietnam. The brand is also present in the body wash gels and deodorant segments. L'Ovite, a premium women's cosmetics brand, and sauces and condiments brand Thuan Phat are part of the portfolio.

The acquisition of ICP will contribute 15 per cent to the revenues of the international business. Marico's turnover for 2009-10 was Rs 2,661 crore, with 23 per cent of this coming from the international business.crackcrack

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