TVS Motors to re-enter electric scooters market

14 Mar 2011 Evaluate

 

TVS Motors is planning to re-enter the electric scooters market in the next financial year. The company has already developed an electric variant of Scooty Teenz, along with another new product for the domestic market. The scooters would be rolled out from the company’s facility in Mysore and the company would initially use lead acid batteries for the electric scooters.  

In April 2008, TVS Motors had launched the ‘Scooty Teenz Electric’, for which the company targeted sales of around 40,000 units per year. However, it stopped production in May 2009, as the product received a lukewarm response. TVS Motors is studying the impact of the rise in commodity prices on the company’s margins and a decision on price rise is likely to be taken next month. Meanwhile, the company has launched its premium bike, ‘Apache RTR 180’, which boasts of anti-lock braking system technology and is priced at Rs 78,880 (ex-showroom, Delhi).crackcrack

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