Infosys climbs on entering partnership with GlaxoSmithKline

Infosys is currently trading at Rs. 2909.70, up by 50.25 points or 1.76% from its previous closing of Rs. 2859.45 on the BSE.

The scrip opened at Rs. 2885.00 and has touched a high and low of Rs. 2915.35 and Rs. 2876.00 respectively. So far 19,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 3316.85 on 13-Apr-2011 and a 52 week low of Rs. 2169.00 on 25-Aug-2011.

Last one week high and low of the scrip stood at Rs. 2915.35 and Rs. 2787.00 respectively. The current market cap of the company is Rs. 1,67,080.00 crore.

The promoters holding in the company stood at 16.04% while Institutions and Non-Institutions held 54.85% and 15.00% respectively.

Infosys has inked partnership with GlaxoSmithKline (GSK) to optimize digital channels across its global consumer healthcare and pharmaceuticals business lines. The partnership in association with Fabric Worldwide, a WPP company, will simplify and improve effectiveness of how GSK delivers digital engagement with consumers and healthcare professionals.

Through this partnership, with Infosys, GSK will create 'Global Digital Services' (GDS), a new shared service which will drive standardized processes and sharing of best practices in creating and securely delivering information, across multiple digital channels.

The service will utilize the 'Digital Marketing Platform', built by Infosys in partnership with Fabric Worldwide. This brings together the best of technology and marketing expertise, on a unified platform, delivered on the Cloud. The proprietary BLUE (Build, Listen, Understand, Engage) framework of the ‘Digital Marketing Platform' will allow GSK to quickly build digital assets and listen to consumers across an array of digital channels.

GSK will be able to use the platform's advanced analytical capabilities to better understand consumer segments and leverage audience insight to deliver an engaging brand experience. The platform will allow teams to collaborate through superior work flow capabilities, and foster re-use of digital assets. Infosys, in partnership with Fabric Worldwide, will also provide specialized digital marketing services, around brand and agency liaison, and advanced analytics to enable GSK to improve the effectiveness of digital media.

GlaxoSmithKline is one of the world's leading research-based pharmaceutical and healthcare companies - is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

Fabric WorldWide is a specialist technology company and provider of WPP's client side platform. Our technology is based around The Fabric client-side DMP and Marketing Operating System, which allows marketing data and ways using this data to deliver relevant communication programs to be consistent across channels, and across different parts of the client’s organization.