Lupin has acquired the worldwide rights for Australian brand Goanna from Aspen Pharmacare Holdings for an undisclosed amount. The acquisition has been carried out by its Australian arm, Generic Health Pty Ltd under which it will get the rights to the entire range of products under the Goanna brand, including premium therapeutic oils, rubs and ointments.
The company’s sales and marketing efforts will commence immediately since Goanna is an in-market commercial product. Goanna brand has been used by generations of Australians to provide effective relief from muscular aches and pains and other conditions such as arthritis. The company intends to add a number of brand extensions to the range that will further reinforce the position of the range of products in the Australian market. The brand is being sold by about 83 per cent pharmacies in Australia, which would also go a long way in increasing the companies’ reach in the market.
Aspen Pharmacare Holdings is the largest listed pharma company in South Africa with market capitalisation of USD 5.9 billion. crackcrack
Company Name | CMP |
---|---|
Sun Pharma Inds. | 1808.50 |
Dr. Reddys Lab | 1342.45 |
Cipla | 1472.45 |
Lupin | 2147.55 |
Zydus Lifesciences | 973.90 |
View more.. |