Marico to focus on four key oil brands

05 Apr 2011 Evaluate

Marico, which sold its Sweekar brand to Cargill India, will focus on four key brands. The four brands are: Saffola edible oil, Parachute hair oil, Nihar and Hair & Care. The nearly 2,661-crore firm has been divesting brands it doesn't consider core to its business, such as Sweekar sunflower refined oil. Marico sold Sil jams to Scandic Foods in 2008. It is stepping up focus on its core ones for sustained profitability. The firm is exploring multiple options in the value-added foods space with Saffola. The strategy is also aimed at de-risking its overdependence on one brand -Parachute hair oil. Besides, the Saffola brand has been extended to rice and snacks. Its most recent foray is oats, introduced last year, where it competes with leader Kellogg and PepsiCo's Quaker Oats. crackcrack

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