United Breweries enters ready-to-drink segment with ‘Kingfisher Buzz’

28 Jan 2016 Evaluate

United Breweries entered ready-to-drink segment with ‘Kingfisher Buzz’, a refreshing malt-based ready to drink beverage with under 5% alcohol. Kingfisher Buzz is available in two exciting flavours - Berry and Lychee, packaged in sleek 330 ml bottles with cool & convenient ring-pull crowns.

The new offering aims to cater to the carefree, confident and energetic youth in India. The brand’s motto ‘Life is Delicious’, rings in perfectly with the effervescent, positive and expressive youth, and promises to offer them a medley of taste packed with a punch.

United Breweries is maker of Kingfisher beer and Heineken beer in India. Its flagship brand 'Kingfisher' is currently available in 52 countries and leads the way amongst Indian beers in the International market.



United Breweries Share Price

2107.95 -35.80 (-1.67%)
04-Oct-2024 16:01 View Price Chart
Peers
Company Name CMP
United Spirits 1534.40
United Breweries 2107.95
Radico Khaitan 2026.00
Allied Blenders 320.15
Globus Spirits 1179.90
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