LYCOS, the widely known global Internet brand, has received an approval to acquire an Austrian company, TriTelA Gmbh, which owns the asset - mysms messenger and the tech platforms SPH Wien and Kika Social. This is an all stock deal, where LYCOS will issue 2.848 crore additional shares in return for the 100% ownership of the company. The deal has been approved by the board of LYCOS and is subject to various regulatory and shareholder approvals.
This acquisition brings in cloud based framework to LYCOS that can tie multiple nodes (SMSes, instant messages, wearables, cars and appliances) with the consumer through multiple devices (smart phones, Tablets, laptops and OTTs). This also gives the large user base of mysms messenger an opportunity to access all the services in the LYCOS eco system.
mysms is a messenger that synchronizes SMSes and instant messages between a wide range of mobile, web and desktop platforms - all through a single cloud-based account. This fast growing product already has three million users and synchronizing several hundred millions of messages.
SPH Wien is a content management and analytics platform for video. Kika Social is an unified platform for social media listening, engaging and measurement.
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