Britannia Industries to invest Rs 900 crore to setup new greenfield plants

18 Feb 2016 Evaluate

Britannia Industries is planning to invest Rs 900 crore in setting up fresh manufacturing and research and development facilities over the next two years.

The company will make fresh investments in biscuits, cake, rusk and dairy. The investments will include Rs 300 crore on diary. The majority of the Rs 900 crore investments will be infused in large Greenfield plants.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

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