Ashok Leyland, US company John Deere enter into joint venture to retail construction equipment

23 Nov 2011 Evaluate

Ashok Leyland has entered the construction equipment business, along with American company John Deere, with the launch of the 435 backhoe loader. Priced at Rs 23.5 lakh (ex-Tamil Nadu), the backhoe loader is the first product to roll out of the 50:50 joint venture, Ashok Leyland John Deere Construction Equipment Company.

The joint venture marks a marriage of experience with expertise, global vision with local relevance. The backhoe loader has been designed for the Indian market conditions and the requirements of Indian customers. Around Rs 200 crore has been invested in the first phase of the 435 backhoe loader.

The product will be sold under the ‘Leyland Deere' branding and manufactured at a Greenfield facility in Gummidipoondi, near Chennai. It addresses the critical considerations of lower operating cost, fuel economy and low maintenance and repair cost. The product will be initially launched in the southern states, before being rolled out nationally. The company has tied up with partners such as TVS Logistics for distribution. Two more products are being developed by the joint venture company. The second product from the joint venture – a wheel loader – will be rolled out in 2013.

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