Som Distilleries & Breweries rises on launching new ready to drink product ‘Whitefox Refresh’

15 Mar 2016 Evaluate

Som Distilleries & Breweries is currently trading at Rs. 181.00, up by 0.80 points or 0.44% from its previous closing of Rs. 180.20 on the BSE.

The scrip opened at Rs. 183.90 and has touched a high and low of Rs. 188.50 and Rs. 178.00 respectively. So far 8,316 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 217.00 on 15-Apr-2015 and a 52 week low of Rs. 175.00 on 18-Jan-2016.

Last one week high and low of the scrip stood at Rs. 188.50 and Rs. 175.10 respectively. The current market cap of the company is Rs. 498.16 crore.

The promoters holding in the company stood at 22.93% while Non-Institutions held 77.07% respectively.

Som Distilleries & Breweries has launched a ready to drink concept in a completely new packaging design with vodka and natural extracts Whitefox Refresh, which is an extension of popular triple distilled Whitefox Vodka. Whitefox is a fruit-flavored alcoholic beverage with 6 percent alcohol. It is available in two flavors Tangy Lemon & Naughty Orange in 325 ml aluminum Cans with the highest hygiene standards.

The product is launched in the markets of MP, CG and Delhi and the roll out across the country is planned in a phased manner. RTDs and high-strength premixes witnessed stronger growth rates in 2014-2015 as consumers became more familiar with the concept, thus driving demand in both the off-trade and on-trade.

Som Distilleries and Breweries is engaged in manufacturing beer and Indian made foreign liquor. The company owns brands such as Hunter Extra Strong Premium Beer, Legend Premium Beer and Legend Premium Lager Beer. It has manufacturing facilities in Bhopal, where it has brewing, storing and layering facilities.


Som Distilleries Share Price

102.15 0.05 (0.05%)
22-Nov-2024 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1500.90
United Breweries 1860.05
Radico Khaitan 2288.35
Allied Blenders 314.90
Globus Spirits 819.05
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