Mandhana Industries, Landmark Group ink deal to sell Being Human apparel

25 Jan 2012 Evaluate

Mandhana Industries, which has the exclusive license for Salman Khan's 'Being Human' apparel range worldwide, has signed up with Dubai-based Landmark Group to sell the clothing line in Middle East from April this year. Mandhana Industries that has rights to manufacture, distribute and retail 'Being Human' range of garments, is also in talks with retailers in Europe while it gets ready to open flagship stores for the brand in India by March this year. As a part of an agreement between Mandhana and Landmark, the range will be sold countries in the region, including UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar. In India, the company had planned to launch the brand last year but after delays it is likely to take place by March this year. To begin with, the company plans to open 6-7 flagship stores in India which will be operated by Mandhana and are also in talks with other retailers to sell the range.

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