Lycos Internet extends deal with Yahoo for enhanced search advertising

02 Apr 2016 Evaluate

Lycos Internet has extended its deal with Yahoo for enhanced search advertising by one more year. The contract leverages Lycos' services to increase the reach of Yahoo search and content offerings. Contextual advertising offerings of Lycos will in turn increase. The enhanced form of search advertising is a type of contextually targeted platform which allows online search advertisers to buy keyword-targeted traffic from sources other than search engine results pages.

It is a contract that allows Lycos to serve globally on all platforms including search, mobile and other contextual advertising. This relationship is expected to increase its turnover by 10 per cent in 2016-2017 fiscal.

Lycos Internet provides digital marketing and software development services to businesses, agencies, and online publishers worldwide.

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