ICICI Bank launched new credit card for super affluent segment

21 Mar 2012 Evaluate

ICICI Bank, country’s largest private sector lender has introduced a new credit card product - ICICI Bank Sapphiro for the super affluent segment and the bank’s wealth management clientele.

ICICI Bank Sapphiro is the third in the bank’s gemstone collection of credit cards, after ICICI Bank Coral and ICICI Bank Rubyx. The card members will receive two cards that are ICICI Bank Sapphiro Platinum American Express Credit Card and ICICI Bank Sapphiro Platinum Chip MasterCard Credit Card. Card members also can look forward to exclusive members - only events, Thursday night movie premieres, complimentary tee-offs at championship golf courses across the world and premium privileges across travel, shopping, wellness and entertainment.

The cards, which are linked to a single card account with a single statement and a single fee, provide access to a host of privileges from American Express and MasterCard. It will offer exclusive privileges from some of brands such as Leading Hotels of the World, Atlantis the Palm, Dubai, and Air France-KLM. 

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