Axis Bank introduces branches with new look

22 Mar 2012 Evaluate

Axis Bank, India's third largest private sector bank is changing the arrangement and look of its branches. It has opened these new look branches at Pune, Chandigarh, Mohali, Panchkula and Delhi. The latest is a three-storied branch in Juhu, in Mumbai.  The bank aims at attracting the customers from outside to walk into a branch.

The bank aims 150 new look branches by end-March. All new branches are divided into three separate zones, the self-service zone, the retail area or the privilege lounge and the transaction area.

The self-service lobby houses ATMs, cheque drop boxes, note accepting machines and Internet banking kiosks. The idea is to show customers that a lot of the transactions could be carried out without entering the branch and at any time of the day.

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