Aditya Birla Fashion shines on inking deal with UK brand ‘Simon Carter’

13 May 2016 Evaluate

Aditya Birla Fashion and Retail is currently trading at Rs. 156.80, up by 5.00 points or 3.29% from its previous closing of Rs. 151.80 on the BSE.

The scrip opened at Rs. 152.50 and has touched a high and low of Rs. 159.80 and Rs. 152.50 respectively. So far 88,000 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 263.00 on 1-Jan-2016 and a 52 week low of Rs. 126.60 on 29-Feb-2016.

Last one week high and low of the scrip stood at Rs. 159.80 and Rs. 143.90 respectively. The current market cap of the company is Rs. 12,032.39 crore.

The promoters holding in the company stood at 59.46% while Non-Institutions held 40.54% stake in the company.

India’s largest apparel and retail company Aditya Birla Fashion and Retail (ABFRL) has signed an exclusive deal to bring the Simon Carter designer wear brand into the country. Simon Carter is a London-based designer brand with a quirky English touch, soon to make its debut in the country in collaboration with ABFRL.

Carter’s products are known for their British wit, which incorporate a light-hearted side to every facet of the brands offerings, ranging from merchandise to store design and store staff; everything sports a personalised touch.

ABFRL’s portfolio of brands spans from luxury to super premium, premium, sub-premium to fast fashion segments. The addition of Simon Carter’s new international designer brand will add richness to ABFRL’s super premium brand collection giving its discerning customers a true taste of high fashion.

 

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