Tilaknagar Industries (TI), one of the leading players in the Indian alcoholic beverage industry and manufacturers of Indian Made Foreign Liquor (IMFL) with over 40 brands across a diverse range of price and product segments, has unveiled Mansion House Gold Whisky (MHW) at a ceremony at The Park in Hyderabad.
The launch also coincided with the company’s plans to step up its focus on Andhra Pradesh and substantially improve market share in the forthcoming financial year.
MHW will be retailed in Hyderabad at Rs 484 for 750ml. By the end of the next fiscal year, MHW expects to capture 10% of the market share in Andhra Pradesh. The current market size of the whisky segment in Andhra Pradesh is estimated at around 1.2 million cases per annum.
Tilaknagar Industries is one of the renowned Indian Made Foreign Liquor players including whisky, brandy, gin, rum and vodka with presence across India. The company manufactures, markets and sells more than 40 brands across all price points.
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