Zee News is likely to change its advertising policy, as per the verdict of Telecom Regulatory Authority of India (TRAI) paper to regulate ad duration. The Hindi news channel has decided to cut down its ad inventory by 30% and raise rates by 40% with effect from April 2, 2012.

The advertisement run has been decreased to eight minutes from eleven minutes in a half-hour bulletin. TRAI in its paper points out that free-to-air channels should not carry ads exceeding 12 minutes an hour (this includes 10 minutes of commercials and two minutes of self promotions) and pay channels not more than six minutes of ads an hour.

Zee News operates news, current affairs and entertainment channels. The company operates a range of regional channels namely Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee Telugu, Zee Kannada.

Zee Media Corpn. Share Price

18.35 -0.90 (-4.68%)
20-Dec-2024 16:59 View Price Chart
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