Aditya Birla Fashion to launch payment through mobile wallet ‘State Bank Buddy’

30 Jul 2016 Evaluate

Aditya Birla Fashion and Retail’s (ABFRL) division - Madura Fashion & Lifestyle (MF&L) has partnered with India’s largest public sector bank - State Bank of India (SBI) to launch payments through their mobile wallet ‘State Bank Buddy’ across their retail network to create exciting shopping experiences for customers across the country.

State Bank Buddy, launched in August 2015, is a new age mobile wallet that has for the first time integrated physical retail customers across Madura F&L’s leading brands and retail network in the country. State Bank Buddy will create a seamless, cashless & secured payment option with Madura F&L’s retail customers across its pan India store network.

A unique digital initiative launched by SBI, ‘State Bank Buddy’ is available in 13 languages and enables everyday payments for customers across services like online shopping, bill payment, travel and hotel bookings and more. Madura F&L’s extensive store network spread across 1200+ stores will now tap into SBI’s large network of creating synergies for both the entities.



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