Prime Focus gains on deploying content operations platform ‘CLEAR’ to Sony Music India

12 Apr 2012 Evaluate

Prime Focus is currently trading at Rs. 51.45, up by 0.90 points or 1.78% from its previous closing of Rs. 50.55 on the BSE.

The scrip opened at Rs. 50.90 and has touched a high and low of Rs. 52.00 and Rs. 48.15 respectively. So far 10,21,000 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 78.40 on 25-Jul-2011 and a 52 week low of Rs. 33.00 on 19-Dec-2011.

Last one week high and low of the scrip stood at Rs. 53.00 and Rs. 46.65 respectively. The current market cap of the company is Rs. 714.00 crore.

The promoters holding in the company stood at 49.73% while Institutions and Non-Institutions held 10.72% and 39.55% respectively.

Sony Music, a global music giant, has commissioned global digital content services specialist Prime Focus Technologies (PFT) to deploy CLEAR ? its Hybrid Cloud based Multi?screen Content Operations platform. With the deployment of CLEAR, Sony Music India moves its entire video content operations to the cloud, creating an eco?system for the supply, preparation and delivery of content. This will help Sony Music manage their video business by increasing agility, unlocking new revenue streams, enabling creativity and cutting costs.

In addition, PFT provides a full slate of services to Sony Music such as metadata creation, archival and digital delivery across multiple platforms delivered through CLEAR, its award?winning platform. This enables Sony Music to both monetize its video content, aided by data modeling and cataloguing, and to quickly customize content for distribution across different platforms.

Prime Focus Technologies is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.

Prime Focus Share Price

133.30 4.95 (3.86%)
20-Dec-2024 16:59 View Price Chart
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