Nestle India forays into kids breakfast cereal market with 'Ceregrow'

17 Aug 2016 Evaluate

Nestle India has forayed into the ready-to-cook children’s breakfast cereal category with launch of Ceregrow. The company’s move to enter the breakfast cereal market is being seen as an effort to reduce dependency on Maggi.

The maker of Maggi noodles and Nescafe coffee, recovering from its biggest setback in the country after its mainstay Maggi noodles was banned last year, is now betting on back-to-back launches to push growth in niche categories.

Nestle India is a subsidiary of Nestle S.A. of Switzerland. With eight factories and a large number of co-packers, Nestle India is a vibrant company that provides consumers in India with products of global standards and is committed to long-term sustainable growth.



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