Prime Focus - technology subsidiary - Prime Focus Technologies (PFT), has secured the first round of funding from Ambit Pragma, a growth capital private equity (PE) fund. Ambit Pragma generally invests as the first institutional investor in companies and supports management teams in accelerating growth, leveraging its teams’ deep operating experience.
PFT proposes to use the investment for intensifying development efforts of the SaaS products including CLEAR Media ERP and gaining deeper penetration and growth in strategic markets such as North America and EMEA with increased Sales and Marketing efforts. PFT’s flagship product CLEAR Media ERP is targeted at M&E companies who increasingly adopt technology to tap the digital consumer landscape while enhancing efficiencies and lowering Total Cost of Ownership (TCO).
Prime Focus, the world’s largest media services powerhouse, provides end-to-end creative and technology services including visual effects, stereo 3D conversion, animation, postproduction, Digital Intermediate (DI), equipment rental, hybrid cloud-enabled Media ERP technology and cloud media services to Studios, Broadcast, Advertising and Media industries.
Company Name | CMP |
---|---|
PVR | 1680.30 |
Saregama India | 565.65 |
Eros Internatl.Media | 19.33 |
Shemaroo Entertain. | 195.15 |
Balaji Telefilms | 65.00 |
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