Idea Cellular plans to start its own digital services

20 Sep 2016 Evaluate

Telecom operator Idea Cellular is planning to start its own digital services including Idea TV, Idea Videos, Idea Chat and storage starting current financial year. The company is planning to launch Idea Games, Idea Videos, Idea Music and Idea Chat in January-March 2017 period.

Idea has plans to become pan-India 3G and 4G service provider. The company will require these services across India for ubiquitous experience of customers. At present, Idea has 3G spectrum in 13 circles and 4G service capabilities in 11 circles.

The company’s present high speed data network covers 400 million Indians and likely to reach 500 million by March 2017. Further, it has rolled out mobile broadband network in 34,000 sites in FY16 and plans a roll out 35,000 sites for high speed data services on mobile phones in FY17.

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