Bharti Airtel rolls out 360 degree marketing campaign to promote My Airtel app: Report

17 Oct 2016 Evaluate

Bharti Airtel, one of the country’s largest telecommunications services provider, has reportedly started a 360 degree campaign to promote its updated My Airtel app, which provides access to a curated set of apps, along with new features and free calling minutes. The company’s marketing campaign will run across all media including across TV, print, outdoor and digital media.

The My Airtel app will now play host to another set of top ‘Airtel apps’ which will include Wynk Music, Wynk Movies, Ditto TV, Hike Messenger and Juggernaut among other apps. The company has also launched two new apps - Airtel Cloud and Airtel Dialer.

Bharti Airtel is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. The company ranks amongst the top 5 mobile service providers globally in terms of subscribers.

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