Tata Communications launches new brand campaign in India

05 Dec 2016 Evaluate

Tata Communications, a leading provider of A New World of Communications has launched a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017. The campaign will look to celebrate the company’s customers and partners in India.

Unfolding across India’s busiest airports of Mumbai, Delhi, Bangalore and Pune, and reaching over 100 million travellers, this campaign also includes the sponsorship of major industry and technology events in India as well as an extensive online advertising campaign with leading business publications, generating over 100 million impressions on all its digital channels. The roll-out of this campaign coincides with Tata Communications’ 15th year anniversary of a successful public-private partnership, which has seen the company evolve into the country’s business transformation leader, with services across network, mobility, cloud enablement and security.

Tata Communications’ portfolio of services is underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7% of the world’s GDP, with connectivity to over 240 countries and territories.

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