Tata Global Beverages enters into multi-year partnership with GMCR

08 May 2012 Evaluate

Tata Global Beverages - Eight O'Clock Coffee Company, America's number 1 Whole Bean Coffee brand in grocery has entered into a multi-year partnership with Green Mountain Coffee Roasters Inc (GMCR). The partnership is to make Eight O'Clock coffee, Tetley tea, and Good Earth tea available in K-Cup and Vue packs for Keurig Single Cup Brewing systems. However, the financial terms of the agreement were not been disclosed by them.

Eight O'Clock Coffee Company and GMCR plan to make a select offering of Eight O'Clock coffee K-Cup packs available through in-home and away-from-home channels, as well as on GMCR's consumer direct websites, www.Keurig.com and www.GreenMountainCoffee.com, throughout the US and Canada beginning in fall 2012. In the US, Tetley teas, and in the US and Canada, Good Earth teas intend to join the K-Cup pack collection in 2013.

Tata Global Beverages formerly Tata Tea is a multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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