Ruchi Soya Industries to expand edible oil fortification initiative

24 Jan 2017 Evaluate

Ruchi Soya Industries, the country’s leading Agri and Food FMCG company, is planning to expand its edible oil fortification initiative. The company has been fortifying its leading edible oil brands - Mahakosh, Sunrich and Nutrela - with Vitamin A and D since 2014. Fortification means deliberately increasing the content of essential micronutrients in food to improve its quality.

For fortification of edible oils, the company has been collaborating with leading global organizations like Centre for Community Economics and Development Consultants Society (CECOEDECON) and The Global Alliance for Improved Nutrition (GAIN).

Ruchi Soya is India’s leading FMCG Company, India’s number one cooking oil and soy food maker and marketer. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.


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