Tilaknagar Industries (TIL) has introduced the cream of Indian Hockey National Team as its brand ambassadors. The star players Sandeep Singh, Sardar Singh, Shivendra Singh and S V Sunil will endorse brand Mansion House Sugar Cubes.
This is for the first time that the company has resorted to sporting celebrities endorsing their brand. The move by TIL marks the beginning of the phase of aggressive marketing for the 79-year old company that has witnessed a robust growth in the last seven years.
The brand Mansion House is based on the theme of ‘Have Courage’. And this spirit is strongly emphasized by Indian Hockey and the players the company has associated with.
Besides, this tie-up between the hockey players and Mansion House also marks a shift in the attitude of corporates towards sports, which traditionally has been favouring cricketing stars in India.
Tilaknagar Industries is one of the renowned Indian Made Foreign Liquor players including whisky, brandy, gin, rum and vodka with presence across India. The company manufactures, markets and sells more than 40 brands across all price points.
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