Ybrant Digital, the leading global digital marketing company has entered into an agreement to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com. This purchase will add a business of $283 million and employee strength of over 300, at an agreed consideration of $175 million (around Rs 930 crore).
PriceGrabber is price comparison shopping business which powers Yahoo! and MSN shopping. LowerMyBills.com, is the one-stop destination that offers savings through relationships with more than 500 service providers across multiple categories, including home loans, credit cards, auto and health insurance, and long-distance and wireless services. Besides, ClassesUSA.com is the leading online higher-education portal with 2 million visitors and 300 accredited college and university partners.
This is Ybrant’s second successful foray into acquiring premium destination sites. In 2010, the company had successfully acquired Lycos.com. By acquiring these three established Internet brands and combining forces, Ybrant becomes the leader in many key digital marketing areas worldwide.
Recently, Ybrant Digital had received an approval from the High Court of Andhra Pradesh for its merger with LGS Global. The AP High Court has sanctioned the scheme of amalgamation.
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