Redington shuns Nokia to collaborate with Samsung

19 May 2012 Evaluate

Redington (India)’s overseas subsidiary Redington Gulf FZE., Dubai (RGF) would be collaborating with Samsung for distributing their mobile phones in Africa. Samsung is the current global leader in mobile devices (normal feature phones  plus smart phones). Samsung, the current number 2 player in Africa is very keen to grow their market share to number 1 position in the next 3-4 years.

This development comes in the wake of Nokia’s principle of the distributor being single branded (Mobile phone), which has led to the annulment of contract between the RGF and Nokia, on immediate basis. The company estimates this development, that of Samsung appointment and Nokia discontinuation, to have a negative impact of about 3.5% on expected consolidated sales and profits on the company for the FY 2012-13.

Redington (India) engages in the business of vendor-authorized end-to-end supply chain management of information technology (IT) hardware and software products. The company distributes a range of IT products, such as networking, storage, and enterprise products, as well as servers and software solutions.

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