Emami cuts prices of hair oil brand

08 Jul 2017 Evaluate

Keeping in line with a reduction in tax rates post the roll-out of Goods and Service Tax (GST), FMCG major Emami has reduced prices of its hair oil brand ‘7 Oils In One’ by 6-9 per cent. Under the GST regime, common use products like hair oil, soaps and toothpaste have been kept under the tax slab of 18 per cent against effective tax rate of 22-24 per cent that was in force during the previous VAT regime.

Under the new pricing scheme, a 50-ml of the brand will now be priced at Rs 30 (Rs 32 earlier); the 100-ml will be priced at Rs 55 (instead of Rs 60), while the 200-ml bottle will be Rs 105 (against Rs 115).

Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.

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