Bajaj Corp eyeing acquisition opportunities targeting niche brands

16 Oct 2017 Evaluate

Bajaj Corp is looking at acquisition opportunities in the FMCG and hair oil market targeting niche brands. The company is also aiming to capture a market share of 65 percent in light hair oil segment by 2018-19. It also plans to leverage its distribution strength to introduce new products.

Bajaj Corp is one of India’s leading producers of hair oils. The company is a part of the Shishir Bajaj Group companies (the Bajaj Group). The company markets its hair oil under the brand names Brahmi Amla, Amla Shikakai and Jasmine hair oil.



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