Parag Milk Foods launches digital film on ‘Avvatar’

26 Oct 2017 Evaluate

Parag Milk Foods has launched a digital film on Avvatar - India’s first 100% vegetarian whey protein manufactured by the company. The company has launched its TVC that motivates everyone to reconstruct themselves and adopt a healthier lifestyle.

The digital TVC, conceptualized by creative agency J. Walter Thompson, begins with montage of athletes sweating it out during training, and conveys the most prominent message in brevity - What you put inside your body is as important as what you put your body through.

Parag Milk Foods is a largest private dairy company. They have their own manufacturing facility with state of art technologies. Their manufacturing facilities are strategically located at Manchar, Maharashtra and Palamaner, Andhra Pradesh.


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