Archies to introduce 53 CowParade figurines in selected stores

20 Jun 2012 Evaluate

CowParade has tied up with Archies, which will introduce 53 CowParade figurines in select Archies and Hallmark stores. These are all replicas of the temporary art gracing the streets of many cities around the globe.

CowParade is the world’s largest public art event designed to offer the public access to thought-provoking art in an urban environment. It is originated in 2000 in Switzerland where an idea to beautify the stress grew into its own.

Archies is India’s top market leader and a Superbrand in the social expression industry with over 60% market share in the organized sector. Archies currently operates 203 exclusive company owned and operated outlets in 15 states 62 cities and 280 franchise outlets across India.

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