Radio City 91.1 FM, a part of Music Broadcast (MBL) has launched a refreshed campaign which is a version 2.0 of its brand ideology of ‘Rag Rag Mein Daude City’. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.
The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description.
In tandem with the refreshed messaging, Radio City launched an on-air activity, ‘Kano Se Pehchano City’, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour.
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakash. Radio City was the first FM radio broadcaster in India and brings with it over 16 years of expertise in the radio industry.
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