Mediaone Global embarks marketing and pre-sales blitz for ‘Kochadaiyaan’

04 Jul 2012 Evaluate

Mediaone Global Entertainment has embarked the marketing and pre-sales blitz for ‘Kochadaiyaan’ film along with Eros International Media, a leading global company in the Indian film entertainment industry. Eros International Media will be presenting Rajinikanth’s ‘Kochadaiyaan’, a Mediaone Global Entertainment production. The shooting of the film is complete and it is in active post production. The countdown to the release of the prestigious project has begun with Eros and Mediaone embarking on the marketing and exploitation of the film actively with the Tamil satellite rights being assigned to Jaya TV and the Telugu rights for the film to Lakshmi Ganapathy Films, Hyderabad.

Besides, Eros and Mediaone have also strategically tied up Karbonn Mobiles to launch 500,000 Kochadaiyaan mobiles to celebrate the release of the film. The tie-up with Karbonn ‘Kochadaiyaan’ mobiles will have exclusive screen savers and images from the film along with the trailer and the signature tune of the film. These special Kochadaiyaan mobiles would be released in September/ October during the audio launch of the film.

Further, the music release of the film is planned in Tokyo and multicity premieres of the film are being planned across Los Angeles, London and India. The film is scheduled to release towards the end of the year.

Mediaone Global Entertainment is engaged in the entertainment and media space and has a wholly-owned subsidiary in London. It currently operates in the business of producing regional as well as international feature films, production of television serials, distribution of feature films and exhibition. At present, the company owns 75 theaters in Tamil Nadu and 25 more will be added in 2012.

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