Britannia shines on plan to roll-out new range of breads

13 Jul 2012 Evaluate

Britannia Industries is currently trading at Rs. 527.00, up by 2.65 points or 0.51% from its previous closing of Rs. 524.35 on the BSE.

The scrip opened at Rs. 527.00 and has touched a high and low of Rs. 530.25 and Rs. 523.50 respectively. So far 2340 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 599.90 on 03-Apr-2012 and a 52 week low of Rs. 434.00 on 22-Dec-2011.

Last one week high and low of the scrip stood at Rs. 535.00 and Rs. 517.00 respectively. The current market cap of the company is Rs. 6281.92 crore.

The promoters holding in the company stood at 50.96% while Institutions and Non-Institutions held 29.97% and 19.07% respectively.

In a bid to make its presence stronger in healthy food segment of Rs 5,500 crore, Britannia Industries, India’s largest biscuits and bakery company is planning to launch new range of breads, including multi-fiber, multi grain, whole wheat and honey oats. The price range of the bread is pegged at Rs 10 for 200 gm and Rs 28 for 800 gm.

Recently, the company rolled out vitamin enriched bread in Delhi, Uttar Pradesh and Punjab. Britannia, with a total turnover of Rs 5,500 crore, has total production capacity of 60,000 tonne per month of all range of items including biscuits, bread etc.

Britannia, one of the India’s biggest brands of the country, has a market share of 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

4918.00 5.30 (0.11%)
19-Nov-2024 11:46 View Price Chart
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