Axis Bank surges on unveiling mobile phone-based card acceptance service

19 Jul 2012 Evaluate

Axis Bank is currently trading at Rs. 1051.50, up by 14.95 points or 1.44% from its previous closing of Rs. 1036.55 on the BSE.

The scrip opened at Rs. 1046.00 and has touched a high and low of Rs. 1056.00 and Rs. 1046.00 respectively. So far 58540 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 1367.10 on 01-Aug-2011 and a 52 week low of Rs. 784.50 on 02-Jan-2012.

Last one week high and low of the scrip stood at Rs. 1062.00 and Rs. 1014.55 respectively. The current market cap of the company is Rs. 43620.52 crore.

The promoters holding in the company stood at 37.30% while Institutions and Non-Institutions held 41.15% and 13.08% respectively.

In a bid to provide add on service to its customers, Axis Bank has launched mobile phone-based card acceptance service ‘Swipeon’. The bank has launched it in association with Prizm Payments and Mswipe Technologies. By simply attaching the Mswipe card reader to the phone, the service has the ability to convert any mobile phone into a card acceptance device.

Swipeon service can be utilized through any mobile phone - be it a feature phone or smart phone (android IOS) platform. It includes a card reader attached to a mobile phone which works as a POS terminal and the customer is sent a receipt of the transaction via SMS or email.

Further, this mobile-based card acceptance will be beneficial to the merchants with home delivery services, cash-on-delivery agents, taxi drivers and others, as they can easily accept card payments on the go, with very small investments on their part. Besides, it will also eliminate all costs associated with cash handling like loss, theft and accounting delay.

Axis Bank Share Price

1071.20 5.95 (0.56%)
01-Jan-2025 15:15 View Price Chart
Peers
Company Name CMP
HDFC Bank 1782.70
ICICI Bank 1284.05
Axis Bank 1071.20
Kotak Mahindra Bank 1788.75
Indusind Bank 966.05
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