Archies is currently trading at Rs. 23.10, up by 0.20 points or 0.87% from its previous closing of Rs. 22.90 on the BSE.
The scrip opened at Rs. 23.00 and has touched a high and low of Rs. 23.25 and Rs. 22.90 respectively. So far 7,131 shares were traded on the counter.
The BSE group 'B' stock of face value Rs. 2 has touched a 52 week high of Rs. 44.45 on 01-Aug-2011 and a 52 week low of Rs. 20.55 on 04-Jun-2012.
Last one week high and low of the scrip stood at Rs. 24.20 and Rs. 22.60 respectively. The current market cap of the company is Rs. 78 crore.
The promoters holding in the company stood at 61.74% while Institutions and Non-Institutions held 0.23% and 38.03% respectively.
Archies, greeting card and gifting major got a first makeover, since its inception in 1979. It has got a new logo and an all-red interior, which the company hopes will give its brand a more vibrant and young look. It aims to attract more business in terms of volume and value across categories such as cards, silver jewellery, chocolates and perfumes.
The company’s 225 stores across the country, has now got a large red-color heart as its logo, along with the changed store decor and retail experience. It is also giving a big push to its e-commerce venture, Archies Online, which has seen 30-40% growth in the last two-three years. The service was launched in 2000, but revenues are pegged at a mere one per cent.
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