Sun TV Network signs agreement with Tamil Nadu Arasu Cable TV Corporation

31 Jul 2012 Evaluate

Sun TV Network, India’s largest media conglomerate, has signed an agreement with Tamil Nadu Arasu Cable TV Corporation, an undertaking owned by the Government of Tamil Nadu engaged in the business of providing signals to Cable Operators in the State of Tamil Nadu. With this deal, the company's channels will be available on all cable TV distribution systems run by Arasu Cable across the state of Tamil Nadu with immediate effect.

The company already has a dominant market share in terms of viewership ratings and the new arrangement will facilitate in further enhancing the competitive positioning of the company's extremely popular programming. It will now also start earning additional subscription revenues from Tamil Nadu.

Sun TV is second largest television network in India. It is world's no 1 Tamil channel that features movies, news, serials and shows -- 24 hours a day.

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