Marico to launch male deodorant brand ‘Zatak’ in rural market

08 Aug 2012 Evaluate

Marico is planning to introduce male deodorant brand ‘Zatak’ in the rural market, considering a slowdown in rural demand. The company aims to sustain growth levels in the rural markets through this initiative. It has witnessed 26% growth in the rural markets compared to 20% growth in the urban markets in the first quarter this year.

At present, it is mainly Parachute and the edible oils which have a significant presence in the rural markets. The company will also reduce prices to maintain volumes in a slow market.

On standalone basis, the company has reported a rise of 63.40% in its net profit at Rs 133.35 crore for the quarter, as compared to Rs 81.61 crore for the same quarter in the previous year.  Total income of the company has increased by 22.03% to Rs 988.94 crore for the quarter under review as compared to Rs 810.39 crore for the quarter ended June 30, 2011.

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