Aditya Birla Fashion rises on launching new campaign ‘Future of Bottomwear’

29 Mar 2019 Evaluate

Aditya Birla Fashion and Retail is currently trading at Rs. 222.30, up by 1.25 points or 0.57% from its previous closing of Rs. 221.05 on the BSE.

The scrip opened at Rs. 223.00 and has touched a high and low of Rs. 223.75 and Rs. 221.40 respectively. So far 15043 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 236.45 on 12-Mar-2019 and a 52 week low of Rs. 132.15 on 19-Jul-2018.

Last one week high and low of the scrip stood at Rs. 225.50 and Rs. 216.00 respectively. The current market cap of the company is Rs. 17194.49 crore.

The promoters holding in the company stood at 59.24%, while Institutions and Non-Institutions held 28.42% and 12.34% respectively.

Aditya Birla Fashion and Retail’s semi-formal dressing brand -- Allen Solly has unveiled the latest innovative range of fashion forward trousers through its campaign ‘Future of Bottomwear’. While Indian men spent heavily on shirts, trousers weren't given due importance by them even though it was a major part of their attire. Allen Solly wanted to change this trend by shifting the focus from shirts to trousers.

To communicate its shift in perspective and its new offerings, Allen Solly launched a new campaign which will reach its target audience with a unique mix of traditional and new age advertising platforms such as TV, HOTSTAR, cinema halls and social media.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.


Aditya Birla Fashion Share Price

308.95 1.60 (0.52%)
31-Oct-2024 16:01 View Price Chart
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