Prime Focus’ arm signs deal with Channel 4

09 Sep 2019 Evaluate

Prime Focus’ technology subsidiary -- Prime Focus Technologies (PFT) has signed a strategic deal with UK’s public service broadcaster, Channel 4 for managing media processing and centralised content operations using its flagship product, CLEAR Media ERP.

PFT will manage the following for Channel 4 - (1) media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4’s content workflow; (2) Online services including DRM, VoD transcoding, packaging & delivery, simulcast and live to VoD. The company will be responsible for providing all the content for Channel 4’s online presence, both on Channel 4’s own ‘All4’ platform, as well as 3rd party platforms.

Prime Focus the world’s largest independent integrated media services powerhouse, employs over 9,000 professionals in 19 cities across 5 continents and 7 time zones.

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