Britannia Industries introduces flavored yogurt

11 Sep 2012 Evaluate

Britannia Industries, top biscuits and dairy products maker has introduced fortified flavored yogurt. The product is fortified with iron, iodine, calcium, zinc and vitamin A, which will be offered in three flavors - mango, vanilla and strawberry. The company has decided to roll out this new product in Mumbai, Delhi, Bangalore, Hyderabad and Chennai.

The company has expanded its portfolio by offering flavored yogurt as it has emerged as a distinct segment in the last one year. Internationally, flavored yogurt - in both frozen and fresh forms - is well developed and seen as a healthier option.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

4700.90 -81.25 (-1.70%)
20-Dec-2024 16:59 View Price Chart
Peers
Company Name CMP
Nestle 2163.85
Britannia Inds 4700.90
Varun Beverages 612.20
Marico 628.25
Hatsun Agro Product 1017.85
View more..
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.