Zee Entertainment to invest $100 million in new Arabic channel

12 Sep 2012 Evaluate

Zee Entertainment Enterprises is planning to invest $100 million in Zee Alwan, the second Arabic channel by the television provider, which will be launched in India on September 12. The company is creating a new platform for talent collaboration between the Arab world and India with Zee Alwan, as it has received overwhelming response from Arab audiences across the Gulf region, particularly in the UAE and Saudi Arabia, following its soft launch.

The company is strengthening the programming of Zee Alwan with a focus on providing original Arabic content. This will benefit the creative community in the region, and add to the historic cultural linkages that have existed between Arabia and India for over several centuries.

Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Café, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz, & Zee Sports.

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