Aditya Birla Fashion’s menswear brand launches campaign for signature festive collection

29 Oct 2019 Evaluate

Aditya Birla Fashion and Retail’s menswear brands -- Peter England has joined hands with the maestros of Chennai Super Kings Mahendra Singh Dhoni, Shane Watson and Dwayne Bravo to celebrate the spirit of Diwali with their signature Festive Collection.

The latest campaign announcing the launch of the festive finery highlights a distinct line of men’s special occasion wear ranging from Nehru jackets with a contemporary twist, fusion wear, kurtas and shirts in rich vibrant colours replete with motifs and designs.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

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