RBNL’s BIG CBS Networks to launch ‘India’s Prime Icon’

15 Sep 2012 Evaluate

Reliance Broadcast Network’s (RBNL) - BIG CBS Networks, is readying to launch its latest home grown property ‘India’s Prime Icon’ which will be dual-cast across its male targeted channels BIG CBS PRIME and Bloomberg TV India, the country’s leading business news channel. The show aims to get Indians choose their icons - successful and celebrated personalities who inspire and influence them the most. Besides, Seagram’s 100 Pipers, one of the leading Pernod Ricard brands, has collaborated in this initiative.

The 20 icons will be revealed on the Channel each evening during prime time and a voting window will be kept open for 24 hours so that viewers can vote for their favourite icons, and decide the Top 10 Icons. The Top 10 icons will then battle it out to the coveted title of ‘India’s Prime Icon’.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

BIG CBS Networks, the joint venture between RBNL and CBS Studios International has got different channels under its portfolio like BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK etc, and offers audiences immediate access to over 70,000 hours of content from CBS’s vast program library.

Peers
Company Name CMP
PVR 1466.10
Saregama India 455.60
Eros Internatl.Media 14.46
Shemaroo Entertain. 160.75
Balaji Telefilms 62.76
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